A Google Knowledge Panel is the information box that can appear beside search results for a person, business, or brand — typically showing a photo, a short description, and links to verified profiles. It draws on Google’s Knowledge Graph, not on a form anyone can fill out.
What information appears in a panel
Panels commonly show a title or role, a short description sourced from Wikipedia or similar reference sources, official links, and — for organizations — details like founding date or headquarters. The exact fields vary depending on the type of entity.
How Google decides who gets one
Panels are generated automatically once Google’s systems have enough confidence that a subject is a distinct, notable entity — built from structured data markup, consistent facts across independent sources, and often a Wikipedia or Wikidata entry acting as a reference point.
Can you request one directly?
No — there is no submission form for a Knowledge Panel. What can be influenced is eligibility: strengthening the entity signals Google already looks for, so recognition becomes more likely over time. Once a panel exists, its owner can claim and verify it, and suggest edits to incorrect fields.
Steps to improve eligibility
- Add consistent, structured data (schema.org markup) across your own site
- Build a track record of independent, reliable coverage — see our guide on high-authority media coverage
- Where notability supports it, pursue a properly sourced Wikipedia biography
- Keep information consistent across every public profile, since conflicting facts slow recognition
Read more in our short explainer, what is a Google Knowledge Panel, or see our Knowledge Panel activation service and pricing for how we run this end to end.
Start a free audit to see how close you are to panel eligibility.