Online reputation management covers everything that shapes what someone finds when they search your name: your Knowledge Panel, your Wikipedia page, the news coverage that exists about you, your social profiles, and the reviews attached to your business.
Done well, it isn’t about suppressing anything true — it’s about making sure accurate, verifiable information is what surfaces first, and that outdated or incomplete information gets corrected.
For entrepreneurs and executives, that usually means a Knowledge Panel and consistent social presence. For public figures, it often means a Wikipedia page and verified entertainment profiles too. The right mix depends on who is searching for you, and why.